Apr 17, 2020
The era of "online exhibition" on the China Import and Export Fair is coming!
An epidemic caused the development of the convention and exhibition industry that has been in full swing in recent years. The good news is that with the help of emerging Internet technologies such as the Internet, big data, and cloud platforms, the domestic exhibition industry is slowly recovering, and a new era of "online exhibitions" is ushering in. 1. Platform transformation. At the same time, the "online + offline" two-way integration exhibition mode will become the general trend in the future.
On April 16, the Ministry of Commerce announced that the 127th China Import and Export Fair (hereinafter referred to as the "Canton Fair") will be held online from June 15 to 24 for a period of 10 days.
It is understood that this is the first time that the Canton Fair has been held online in 63 years. Since its establishment in 1957, the Canton Fair has become China's first foreign trade promotion platform, and is the window, epitome and symbol of China's opening up.
The Ministry of Commerce stated that holding Canton Fair on the Internet is an innovative measure to actively respond to the impact of the new coronary pneumonia epidemic, and strive to stabilize the basic foreign capital of foreign trade. .
The technical support behind the holding of the online Canton Fair is the focus. It is reported that Tencent, as the technical service provider of the 127th Canton Fair, will provide overall technical support, platform research and development services and cloud resource support for the Canton Fair online hosting, so that Chinese and foreign merchants can place orders and do business without leaving the house.
In fact, under the epidemic, online exhibitions have become the industry trend. On April 17, the 14th China Nut Roasted Food Exhibition opened in 2020, but unlike the past, this exhibition moved to the Internet, and it was also the first time that the exhibition was held online.
Earlier on the morning of April 14th, the "China-Latin America (Mexico) International Trade Digital Exhibition" had just opened in Beijing. This exhibition was also held online for 15 days.
More and more exhibitions will be moved online. It is understood that since the Beijing Online Exhibition Development Alliance was formed on March 23, China International Health Industry Expo, Beijing International Sanitation and Municipal Facilities and Cleaning Equipment Exhibition, and Beijing Science and Technology Epidemic Prevention Materials Export Online Exhibition Three exhibition projects confirmed that online exhibitions will be held through the alliance.
Earlier, on April 13, the General Office of the Ministry of Commerce issued the "Notice on Innovating Exhibition Service Models and Cultivating New Momentum for the Development of the Exhibition Industry". And support enterprises to hold online exhibitions, make full use of modern information technology means such as 5G, VR / AR, big data, hold "cloud exhibition", carry out "cloud exhibition", "cloud docking", "cloud negotiation", "cloud contract" To enhance the effects of display, promotion and negotiation.