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Nov 09, 2020


The ongoing third CIIE has brought confidence in sales growth to various foreign companies and has also pressed a powerful "restart button" for the global exhibition industry.

The global spread of the new crown pneumonia epidemic has almost directly brought the global exhibition industry into a "shutdown". On November 7, Chen Jian, former vice minister of the Ministry of Commerce, pointed out when attending the 3rd China International Trade and Exhibition Industry Forum held at the CIIE that the exhibition industry should start thinking about "how to integrate with the digital economy."

"The international economy is in serious recession. In 2020, global GDP is expected to drop by 3%. In the next two years, according to authoritative organizations, the global economy will lose 9 trillion US dollars." Chen Jian sees that there are opportunities. "The digital economy is developing at a rapid pace. According to the International Data Center, 60% of the global GDP will be a digital economy by 2022."

At the 3rd China International Import Expo which is currently being held, "webcast" has become a wonderful "Chinese characteristic" that many foreigners call out. Large foreign merchants also actively joined the live broadcast team. They learned about the negotiations on their booths through the live broadcast, discussed business with Chinese merchants through the cloud connection, and accepted the reporter's "cloud interview" through the live broadcast.

Earlier, the CIIE announced that due to the impact of the epidemic, the National Convention and Exhibition Center only carried 30% of the daily traffic. As soon as the news came out, many exhibitors and merchants took a wait-and-see attitude towards the possible benefits of the CIIE. However, the simultaneous holding of online and offline exhibitions has become a highlight of this year's CIIE. In the case of limited number of people, there are still 400,000 buyers registering to "buy, buy, and buy" at this CIIE. Among these buyers, 2,238 have a mid-year turnover of more than US$1 billion and an annual import value of more than US$100 million. There are nearly 1,400 of them.

The reporter saw at the CIIE that in addition to buyers, the CIIE also attracted ordinary consumers. The presence of Internet celebrities and bloggers made the CIIE lively under the epidemic. "Brother Lipstick" Li Jiaqi, "soaked" in the CIIE one week before the opening of the CIIE. He is the endorsement for the college student volunteer "Little Leaf" of the CIIE, recommending various "Little Leaf" and CIIE peripheral products; during the exhibition, he will sell some goods at the L'Oréal booth today, and visit the artist in the CIIE concert living room tomorrow We all "bubble" at the CIIE almost every day.

More than 10 bloggers of "Xiaohongshu" live live broadcasts on imported brand booths around the clock, covering multiple categories such as beauty, fashion, and home furnishing. There were also many bloggers who carried out experiential live broadcasts, bringing netizens into the Expo.

"Digital economy is an inevitable trend of development, and the convention and exhibition industry is also facing digital transformation." Chen Jian said that this year China's convention and exhibition industry has carried out some digital exhibition attempts. These attempts have just started, and how to do it in the future needs to be explored. "In the true sense, What is the form of the digital exhibition industry in China? How will we develop? Digitalization on the basis of future informationization, intelligence on the basis of digitization, and cloudification on the basis of intelligence. In this development process, the exhibition industry is going What path is it?"

Therese Healy, the Chargé d'affaires of the Irish Embassy in China, also visited the CIIE these two days. "Despite the difficult economic situation in 2020, from January to August this year, Ireland's exports to China alone reached 7.2 billion euros, an increase of 26% year-on-year." He Li said that Ireland is still the main EU export country to China in many industries. One, "I especially hope that the CIIE held under the epidemic will bring new trade and investment opportunities between China and Europe." She said that the CIIE held as scheduled is a good start for the global economy.

It is reported that the bilateral trade volume of goods and services between China and Ireland was slightly more than 7 billion euros in 2013 and more than 18 billion euros in 2018, achieving substantial growth in just five years.

A reporter from China Youth Daily and China Youth Daily noticed that before the start of the third CIIE, the Shanghai Municipal Government issued the "Notice on Coordinating the Organizing of Exhibition Activities and the Prevention and Control of the Epidemic" on May 11. This notification supporting guide is applicable to all types of exhibition activities at all levels in Shanghai during the epidemic prevention and control period, as well as their organizers, venue units, and exhibition event participants, constructors and visitors, which means that physical exhibitions press the "restart button" in Shanghai.

On June 17, the Shanghai New International Expo Center resumed its first exhibition; on July 1, the National Convention and Exhibition Center resumed its exhibition and held the China Machine Innovation Exhibition CME; after that, the World Expo Exhibition Hall resumed its exhibition, and the China Organic Products Expo and Shanghai International Craft Beer Exhibition and Medical Protective Equipment Exhibition; from July 3 to 5, the Asian Sporting Goods Exhibition, the Munich Electronic Equipment Exhibition, and the Munich Shanghai Optical Fair. The exhibition area of the three exhibitions reached 115,000 square meters, and the data exceeded Expected: From July 9 to 11, China Beauty Expo and Beauty Expo will be the first super exhibition with an exhibition area of more than 200,000 square meters. The exhibition scale will reach 220,000 square meters and more than 3,000 companies will bring Tens of thousands of new products and new technologies will be exhibited.

Sha Hailin, deputy director of the Standing Committee of the Shanghai Municipal People’s Congress and deputy secretary of the Party Leadership Group, said that the CIIE focuses on "bringing in" the Chinese market, while the Service Trade Fair and the Canton Fair focus on serving in China, and making in China "going out". These three events constitute The "three pivots" of China's big and double cycles. There are tens of thousands of economic and trade exhibitions at all levels, types, and fields in my country, which are distributed in 3 convention and exhibition city clusters, 4 convention and exhibition city belts, and two convention and exhibition exhibitions of China International Import Expo, Service Trade Fair and Canton Fair. City SAR.

"Although enterprises can be divided into state-owned enterprises, private enterprises, and foreign enterprises according to the nature of the main body of the enterprise, and according to the nature of capital, they can be divided into domestic investment, foreign investment, and joint venture. However, the actual proportion of nationalized exhibition area is less than 5%. , Fair competition.” Sha Hailin said that in the past July and August, previous years were the off-season of the convention and exhibition industry, but this year has turned into a peak season for convention and exhibition.

The Shanghai New International Expo Center schedule shows that it will undertake 12 exhibitions in July and 17 exhibitions in August for a total of 29 exhibitions; the National Convention and Exhibition Center will undertake 11 exhibitions in July and 20 exhibitions in August for a total of 31 exhibitions. In Shanghai's exhibition industry, there is even a busy scene where the previous exhibition has just ended, and the latter one will "turn over overnight".

There are also a large number of exhibitions on the way to queue. For example, the Furniture Fair in early September opened the Shanghai Expo Center and the World Expo Pavilion at the same time. 3,500 companies participated in the exhibition, becoming another world super exhibition with a scale of more than 200,000 square meters after the epidemic.

"From January to June this year, the exhibition industry has almost no harvest." Sha Hailin said that the rapid control of the epidemic in China is the foundation for the smooth "resurrection" of the exhibition industry. "The main body of the exhibition industry is now in high mood."

Statistics from the Ministry of Commerce show that in 2019, there were 211 professional exhibition halls of more than 5,000 square meters in my country, with an indoor exhibition area of 11.07 million square meters, 5,819 exhibitions of various types, and an exhibition area of 130 million square meters, an increase of 1.2 compared with 2012. Times and 86%. There were 174 exhibitions with an exhibition area of more than 100,000 square meters, an increase of 83% over 2012. The number of exhibitions and exhibition area in my country has ranked first in the world for five consecutive years. In 2019, 23 exhibitions in my country were shortlisted in the world's top 100, and 5 were shortlisted in the top ten.